About

Founder

Bianca Alvarado

Bianca Alvarado grew up on both sides of the Tijuana/San Diego Border. Although the border brought many challenges growing up, now it has become a meaningful place for opportunity. 

Bianca’s work with issues along the border inspired her to create Baja Urban. Throughout the years Baja Urban has expanded  into many projects that carry out her mission of promoting Hispanic culture. Today BU produces bilingual digital books that teach kids about social issues. This project came about after her studies on indigenous traditions in México through a grant provided from the Kroc School at the University of San Diego. 

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